Letterform Assignment: Edits

To see previous iteration of this project:

https://pjodonnel.wordpress.com/2015/09/16/letterform-assignment-black-white-draft/

Final Drafts:

Incomplete/Complete
Incomplete/Complete

Using Impact, a bold geometrically abstract typeface, COMPLETE in caps takes up a full space of text, versus incomplete in lowercase leaving negative space with ascenders and descenders, and the form-background colors where inverted to draw attention to this. The cropping of the composition further emphasizes COMPLETEly shown.

Nature/Nurture
Nature/Nurture

Symbolic of the typefaces styles chose, the “a” is a traditional humanist typeface, emphasizing the connection to the natural handwriting of humans. The “ur” is in a modern/neo-classical emphasizing the cleaner forms of the industrialization of type. Therefore, the shared letters of “nature” are in a Transitional type, being a product of both Humanist and Neo-classical typefaces.

Fight/Flight
Fight/Flight

Fight in a heavy slab serif emphasizes the sturdiness and rigidity of someone “standing their ground” and likens to bricks. A vertical orientation takes up more compositional space, an intimidation factor. Flight (in a light/thin font family) orients itself opposite, in a horizontal fashion, but the baseline is curved to imply movement away from steadfastness of fight.

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Letterform Assignment: Black + White Draft

For the first assignment of Visual Communication Design: Typography (ARTG5130), students must choose six of the following word pairs and design a 6″ x 6″ composition using exclusively the form of the word. Use scale, overlap, cropping and depth in order create a dynamic composition that helps to convey meaning.

  1. shy/outgoing
  2. fast/slow
  3. in/out
  4. complete/incomplete
  5. nature/nurture
  6. fight/flight
  7. come/go
  8. wet/dry
  9. rough/smooth

The first iteration of the project only permits black and white compositions. The following are examples of my first drafts.

come/go
come/go
incomplete/complete
incomplete/complete
smooth/rough
smooth/rough