To see previous iteration of this project:
Using Impact, a bold geometrically abstract typeface, COMPLETE in caps takes up a full space of text, versus incomplete in lowercase leaving negative space with ascenders and descenders, and the form-background colors where inverted to draw attention to this. The cropping of the composition further emphasizes COMPLETEly shown.
Symbolic of the typefaces styles chose, the “a” is a traditional humanist typeface, emphasizing the connection to the natural handwriting of humans. The “ur” is in a modern/neo-classical emphasizing the cleaner forms of the industrialization of type. Therefore, the shared letters of “nature” are in a Transitional type, being a product of both Humanist and Neo-classical typefaces.
Fight in a heavy slab serif emphasizes the sturdiness and rigidity of someone “standing their ground” and likens to bricks. A vertical orientation takes up more compositional space, an intimidation factor. Flight (in a light/thin font family) orients itself opposite, in a horizontal fashion, but the baseline is curved to imply movement away from steadfastness of fight.