Participatory Physical Visualizations

"It’s natural to think optimistically (about the future) but it’s not hard to think realistically." "The famous psychology professor Dan Gilbert made a series of TV commercials for the insurance company Prudential, together with Ray Del Savio from Droga5 and Colin McConnell from Prudential. These TV commercials make a clever use of participatory physical visualizations to demonstrate and explain human biases in financial planning." Why is …

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